Sunday, February 7, 2010

Responsibilities

Responsibilities : -Develope strategy in various tactical promotion & brand building programs that support brand and business objectives -Implement various communications and brand building programs, from planning, execution to post-program evaluation -Make media strategy and relationship maintainment-Coordinate between internal departments and externals vendors and agencies on event production and marketing collaterals to ensure on-time and on-budget quality deliverable -Monitor agency’s performance and program effectiveness; prepare evaluation mechanism and report -Explore and evaluate potential joint promotion, partnership and sponsorship opportunityAchievements:-Planned and executed various communication events focused on brand positioning-Effective delivered brand messages towards mediaReport Directly to: Marketing Services Manager Number of Subordinate: 3